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Facebook pregateste un nou tip de ad

6th February, 2011 - Posted by admin - No Comments

Se numeste “sponsored stories” si functioneaza in felul urmator:

“…if Starbucks buys a “sponsored story” ad, the status of a user’s friends who check into or “like” Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Though clearly marked with the words “sponsored story,” the ad — which will includes a user’s name, just like the news feed — is not optional for Facebook users.”

Nu e vorba doar de preluarea check in-ului si advertizarea acestei actiuni intr-un ad ci inclusiv daca dai like unei pagini te poti trezi cu un ad care promoveaza faptul ca tu ai dat like. Bineinteles ca se vorbeste despre privacy in contextul acestei noi optiuni de advertizare dar nu mi-e clar care ar putea fi problema utilizatorilor pentru ca inclusiv acum exista anunturile acelea de tipul: “your friend x likes this page”.

Din cate spun cei de la Facebook, a fost testat si a dat rezultate bune: “In our pilot cases sponsored stories really increased brand lift especially ad recall and the likekliness to refer to a friend.”

Mai multe detalii aici si aici.