Kleenex si puterea ambalajului

3rd August, 2010 - Posted by admin - No Comments

Daca lumea nu raceste vara, ca sa aiba nevoie de servetele, Kleenex se adapteaza si isi trage un ambalaj de sezon :)

“This keeps the category relevant during this time of year” zice Craig Smith, brand director la Kleenex.

Brand designerul sef, se duce frumos la echipa de creatie si cere: “How do you crack the code and take something that you kind of take for granted and create this consumer delight, this impulse purchase right on the spot?”

Frumos rezultatul – nu? Articolul complet aici.


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