Kleenex si puterea ambalajului
3rd August, 2010 - Posted by admin - No Comments
Daca lumea nu raceste vara, ca sa aiba nevoie de servetele, Kleenex se adapteaza si isi trage un ambalaj de sezon 
“This keeps the category relevant during this time of year” zice Craig Smith, brand director la Kleenex.
Brand designerul sef, se duce frumos la echipa de creatie si cere: “How do you crack the code and take something that you kind of take for granted and create this consumer delight, this impulse purchase right on the spot?”
Frumos rezultatul – nu? Articolul complet aici.
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Tags: advertising, ambalaj, creatie, exemple creative, Kleenex, servetele
Posted on: August 3, 2010
Filed under: Londra, Media news
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